Marketing Campaigns

A direct mailing Apple Marketing ran for a client
genreated sales of around 6%.
So much more than the typical 1-2% response (not sales) rate.

I can work with you across the entire spectrum of your marketing campaign. This includes:

Conceptualise the campaign
Find the best delivery mechanism
Carry out design work or work with your supplier
Campaign delivery - either direct or managing suppliers
Any other project management activities

Advertising, Direct Mail, Pay-per-Click, Banner Ads and much more

As you are probably aware a campaign consists of various promotional material all carrying a common theme. This does not simply mean using the same picture but rather developing a core concept that can be used consistently to generate a long-term promotional programme.

And of course today this is rarely confined to one technique such as advertising, but is likely to involve:

Direct Response (a part of which is direct mail)
Banner Advertising
Pay-per-Click
Posters & flyers
And many more

This is where experience in producing work across disciplines is vital. Particularly for small & medium sized businesses, who can't justify hiring different agencies to handle different parts of a campaign.

2+2=6

The advantages of running more long-term campaigns is that each medium plays off the others. Someone who sees an advert or some other promotional material will be much more receptive to the direct mailing they subsequently receive.

Research has shown that the more people know an organisation the more likely they are to have a favourable opinion. This may sound obvious, but think about it. Simply buy hearing or seeing the company through promotions you can positively affect peoples opinions of your business.

With campaigns 2+2 can equal 6.

It's hard to cover every eventuality within a website, so if you have a specific project not covered here then please get in touch, you will get a honest answer if nothing else!

If you would just like some more information but you're not ready to jump yet then again please get in contact and you will receive a more detailed portforlio which you can keep on file.

But don't worry, I won't pester you.

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