“Good design is the most important way to differentiate ourselves from our competitors”

Samsung CEO Yun Jong Yong, 2004

Design

No matter what you’re trying to say, and to who, you need to find a way of exciting their imagination. Let’s be honest, you’ve got sod all time to get someone to read your advert, you sales letter or whatever. Remember, the person at the other end was not waiting for your communication, they were just going about their business.

Great design finds the important stuff, organises it and then shows it in an exciting way that will make sense to the person at the other end.

OK, so where has Apple Marketing’s design work appeared?

• Creative branding (so logos, colours, typefaces etc.)
• Corporate materials such as letterhead, business cards etc.
• Advertising (print & web)
• Brochures
• Flyers
• Websites & microsites
• Interactive CD Rom’s
• Email newsletters
• Shop fronts
• Event posters and stand material