“I see little commercial potential for the Internet for at least ten years”

Bill Gates, Microsoft (1994)

Internet/Web Marketing

Proving that no one is right all the time, and particularly when it comes to the moving target that is the Internet. However, there are a number of ways to use the web, through a mixture of design, content and functionality that will give your company a great head start.

First things first, internet marketing is a lot more than simply having a website and a web address. The broad term of internet marketing, or new media covers some or all of the following:

• A well featured website
• Email newsletters
• Search Engine Optimisation (SEO)
• Pay-Per-Click Advertising (or PPC)
• Banner & other electronic advertising
• Strategic mini-websites, often called Microsites
• CD/DVD & web combined

Apple Marketing will work with you on one or all of these, dependent on what is appropriate for your business and needs.

“We find that people quickly evaluate a site by visual design alone.”

Stanford Guidelines for Web Credibility, 2002

Here are some projects Apple Marketing has been involved in:

• www.somerdata.com
• www.marketstgallery.co.uk
• www.sheikhmohammed.co.ae
• www.heatworld.com
• www.nwdaily.co.uk

Here’re a couple of banner advert examples:

• GCL Horizons software advert
• GCL Management Consultants advert
• Floatnation special offer
• Floatnation therapists

Technical Skills Overview

• Accessibility, including:
  • Proper markup (i.e. the correct use of lists, paragraphs, tables (yes they have their part in accessibility), and other markup)
  • Contrast and colour to aid the visually impaired
  • Testing the code both visually & without Images/CSS to ensure correct document structure
• HTML
• XHTML
• CSS (Cascading Style Sheets)
• JavaScript
• Cross-browser, normally this would include Firefox, IE 6 & 7, Mac & PC
• ASP
• Databases, including MySQL & Access